Why Does Boeing Have A Blog?
For major corporations such as Boeing, blogging is a very powerful way to engage and interact with the general public. It doesn’t surprise me one bit to see that Boeing has an official blog site. Boeing is a very intelligent company and they do many things right. And to be honest, building beautiful and state of the art jet liners isn’t the only thing they do right. Any company that manufactures something so astonishing such as the new Boeing 787 Dreamliner and also has an official blog to address the general public is totally doing right in my eyes.
Look at it this way… you can’t go a single day without fighting automated phone systems or dealing with customer representatives from foreign countries. Doing business or getting answers on the phone is very difficult and at times near impossible. So, what do you want to know about Boeing and their fleet of aircraft? Would you rather attempt to call Boeing, and fight through an automated phone systems and voicemail boxes, or would you rather visit their official blog and read high quality information about their company, aircraft, financials and more. Even more, instead of speaking on the phone to an operator (assuming you can actually get one) and crossing your fingers and hoping that your call can get transferred correctly without getting disconnected, how you would like to get answers straight from the horses mouth?
How would you like to ask a question or leave a comment on an article written and published by Boeing’s Vice President in Marketing? That sounds much better than the latter. And it’s true. Randy Tinseth is the official blogger of Boeing. He has been with the company for more than 25 years. Over the last 25 years with Boeing, Randy Tinseth has worked in engineering, sales, and marketing. Today he holds the title of vice president in marketing and official blogger for Boeing. And what more could you ask for in a spokesperson for Boeing. Tinseth is experienced, skilled and has been apart of the Boeing successes for almost three decades. If you have a question about Boeing, who would you rather talk to, an operator or Randy Tinseth?
Being named “Randy” isn’t the only qualification necessary to be a Boeing blogger – but it doesn’t hurt! Randy Tinseth has been with the company for more than 25 years - in a number of areas, including engineering, sales, and marketing. - Randy Tinseth.
Randy T. began his career at Boeing in June 1981, as a flight test engineer on the certification of the Boeing 757 and 767. At that time little did he know at that time, there would be the invention of the Internet and he would eventually be the official blogger of Boeing.
You should check out Randy’s Journal. He is an excellent writer and publisher as well as an excellent vice president in marketing.
Tags: Boeing, Web 2.0
Filed under: The Blurbs
